I once signed up for something called a communications webinar. The focus was to help communicators condense their information to help listeners get the most benefit from the least amount of shared information.

I’ve always thought that to share information with a target audience, we must blast them from all angles. As a full-time youth director, I sent out mailings every week and emails sometimes twice a week. I placed articles in bulletins and newsletters, posted signs everywhere, and made public announcements. My audience knew who, what, when, where, and why we were doing what we were doing. Occasionally, a youth would say, “Well, I didn’t know,” but usually, the rest of the gang would mock them for their lame excuse.

One problem with communication is that those who don’t care will automatically tune us out, like people nodding during a sermon. Anyway, the biggest problem with church communications is that many people have numerous things to share. This can bombard and overwhelm listeners.

The Bible is one expansive communication hub. It’s full of information we need to know and takes all that is said and points it in one direction: toward Jesus. Repeatedly, the Bible summarizes the messages so that even the shortest message or story still declares the most important information for our edification.

So, take all that God has said and use it to concisely draw people to Christ and the church so that no one can say, “Well, I didn’t know.”